General Motors is making more waves this time, and after dropping out of Facebook, they're also going to be dropping out of the next Super Bowl in 2013.

"We understand the reach the Super Bowl provides, but with the significant increase in price, we simply can't justify the expense," said General Motors Global Chief Marketing Officer Joel Ewanick.

GM will continue to spend millions of dollars to create and upkeep its free web pages on FaceBook.

According to the Wall Street Journal, they are not reducing their ad budget as GM spokesman Pat Morrissey told the business daily that auto maker isn't reducing its ad budget but simply trying to maximize its efficiency.

"Our overall spend will remain flat compared to last year," GM spokesman Tom E Henderson told Autonews. "As we've said all along, we're continually reevaluating our spending and will maintain a strong presence in all mediums."