This promotional concept from Brazilian ad agency AlmapBBDO prepared for Volkswagen's genuine auto parts is a rather clever advertisement. The agency came up with the idea of putting special banners on popular video spoofs on YouTube.

The ad's clever copy reads: "Don't accept imitations. Prefer original parts. Click here". Instead of pointing the user to a VW site, it redirects the user to the original song. Not bad at all. Check out a video below: