Nissan is rolling out a new marketing campaign for the mid size sedan model to compete head on with the likes of the Toyota Camry, Chevrolet Malibu, and Volkswagen Passat.

The new campaign is entitled ‘Innovation that Excites’ and includes four TV commercials named "Wouldn’t It Be Cool", "Break Up", "Enough", and "New York" as well as print, digital and social components. The ads aren't targeted for our local market but it does show off the likes of its four cylinder Altima's 38 MPG highway fuel economy. Check out the TV spots after the break.