Automotive News is reporting that Nissan may turn to the help of its social media followers to plan future products. According to Erich Marx, director of interactive and social media marketing, sites like Pinterest and Facebook could be used as specialized focus groups to help answer questions that product planners have to face.

Nissan already plans to ask its followers what sort of vehicles and technologies they expect to see in the next 10 years, and depending on how that goes, further and more specific surveys could follow. It's the perfect platform seeing so many flock to there and thus making it a good sample platform.

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