Lexus' GS Hybrid got itself an Italian ad campaign that related the effect of the hybrid sedan to the heart. Lexus says its 2013 GS 450h can accelerate from 0 to 60 in a mere 5.6 seconds, thanks to its 3.5 liter V6 engine and electric motor hybrid powertrain that shells out a combined 338 horsepower. Match that with a level of thrust with rear-wheel drive and a pro driver, and you've earned yourself an awesome time on the race track.

Check out their Italian advertising campaign below: